System Dynamics

System Dynamics

Paddy Power Case Study

Background

Paddy Power is a globally recognised company that employs over 2,500 staff and operates its bookmaking business, which spans retail, online, and tele-betting channels, in the UK, Ireland and Australia.

Over recent years Paddy Power was increasingly hampered by their legacy financial systems. A project was started to evaluate options for their replacement system to streamline their financial operations and support the rapid expansion of the company in Ireland and abroad.

In September 2010 Paddy Power selected System Dynamics for the implementation of Oracle E-Business Financials, Purchasing, iProcurement, and iExpenses.  

Solution

System Dynamics used Oracle Business Accelerators to deliver a tailored implementation of Oracle Release 12 for Paddy Power.

Benefits

The Oracle E-Business implementation will provide Paddy Power with:

  • significant savings in both time and cost during the implementation due to the use of Business Accelerators provided, allowing Paddy Power to adopt industry best practice business processes where appropriate.   
  • a scalable, Enterprise level suite of applications which will provide a robust platform supporting their global business.
  • near real time integration to their multiple trading platforms and channels.
  • real time control over the procurement function, with day to day control of spend versus budget.
  • real time, integrated control over expenses, and other discretionary spend.
  • a consolidated and integrated platform for reporting against their many global subsidiaries.

The implementation provides Paddy Power scalability and flexibility as it continues to grow its business. It will provide the group with greater control of expenditure across all its cost functions while simplifying and centralising its key accounting functions to achieve greater efficiencies.

- Dave Ellis, Project Manager, Paddy Power

Offerings Used

Services Used

Software Used

  • Oracle E-Business